Optimizing on-site or in-app sales is one of, if not the most, common problems in online retail.

My latest post explores various methods for analyzing e-commerce data with a very cool R package called ‘rga’ and addresses the issue of determining statistical significance across changes in customer’s behavior.

Click here to see the full post over at blog.yhat.com

checkout_conversion_rate_plot

 

Analysing your e-commerce funnel with R